Position title
Content Lead – Digital Marketing and Advertising
Description
About Us
We are a creative agency specializing in digital marketing, branding, and advertising. Our mission is to craft impactful campaigns that resonate with audiences, deliver measurable results, and push creative boundaries.
We are seeking a Content Lead to join our growing team. This role will be pivotal in shaping our content strategy, leading content development, and ensuring consistent messaging across digital platforms.
Role Overview
As a Content Lead, you will oversee the creation, planning, and execution of engaging content across digital marketing and advertising campaigns. You’ll collaborate closely with designers, copywriters, social media specialists, and account managers to ensure every piece of content supports our clients’ goals and reflects their brand voice.
Responsibilities
- Develop and own the content strategy for multi-channel campaigns (social media, websites, email, digital ads, blogs, etc.).
- Lead the content team (writers, editors, and freelancers), ensuring quality, creativity, and timely delivery.
- Plan and execute digital content across formats: written, visual, photo, and video.
- Collaborate with creative and strategy teams to align content with campaign objectives and KPIs.
- Ensure brand voice consistency across all channels.
- Adapt content strategies to suit different industries and diverse sectors with proven versatility.
- Monitor trends in digital marketing, advertising, and consumer behavior to inspire fresh and innovative content ideas.
- Review performance analytics to optimize content strategy and maximize engagement.
- Manage editorial calendars, workflows, and approvals with strong organizational skills.
Qualifications
- 5+ years of experience in digital marketing, advertising, or content strategy.
- Strong background in digital content formats and multi-channel campaigns.
- Hands-on experience in photo and video production.
- Experience in different industries is a must, with a proven track record of content adaptability.
- Proven ability to lead a content team and manage creative workflows.
- Highly organized and detail-oriented with strong project management skills.
- Ability to travel for projects when required.
- Proficiency in Arabic and English (writing and speaking).
- Excellent communication and storytelling skills.
- Knowledge of SEO, paid media, and content performance metrics
Job Benefits
- Competitive salary and performance-based incentives.
- Medical insurance coverage.
- Social insurance coverage.
- Office based in Maadi, Cairo with a collaborative and creative atmosphere.
- Opportunity to work with diverse global and regional brands.
- Professional development and training opportunities.
Hiring organization
Employment Type
Full-time
Job Location
Maadi, Cairo, Egypt
Working Hours
8 Hours
Date posted
August 25, 2025
Valid through
August 25, 2025
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