Position title
Senior Social Media Specialist
Description
We’re looking for a Senior Social Media Specialist with a passion for strategy, content, and analytics to join our growing digital marketing team. The ideal candidate will take the lead in developing, executing, and optimizing creative social media strategies for a variety of clients and industries.
As a Senior Social Media Specialist, you will be responsible for overseeing content calendars, managing social media accounts, leading campaigns, and analyzing performance to ensure our clients' goals are met
Responsibilities
- Develop and implement social media strategies that align with client goals and brand voice.
- Plan, create, and schedule engaging content across platforms (Facebook, Instagram, TikTok, Twitter/X, LinkedIn, etc.).
- Manage day-to-day handling of social media accounts and ensure timely posting and community engagement.
- Lead campaign planning and execution, including influencer collaborations, paid social campaigns, and trend-based content.
- Monitor, analyze, and report on performance metrics (engagement, reach, conversions, etc.) and provide actionable insights.
- Stay on top of the latest social media trends, platform updates, and best practices.
- Coordinate with design, content, and media teams to ensure consistency in branding and messaging.
- Mentor and support junior team members when needed.
Qualifications
- Bachelor's degree in Marketing, Communications, Media, or a related field.
- 3–5 years of hands-on experience managing social media accounts for brands or agencies.
- Strong understanding of social media platforms, tools, algorithms, and content types.
- Excellent copywriting, editing, and communication skills in both Arabic and English.
- Experience with social media tools like Meta Business Suite, Hootsuite, Sprout Social, or similar.
- Ability to analyze data and translate insights into optimized content and strategies.
- Strong organizational and time-management skills.
Skills
- Experience with paid social campaigns (Meta Ads, TikTok Ads, LinkedIn Ads, etc.).
- Basic design skills using Canva, Adobe Photoshop, or similar tools.
- Knowledge of influencer marketing and UGC strategies.
- Creative mindset with a deep understanding of audience behavior and content trends
Hiring organization
Employment Type
Full-time
Industry
Digital Marketing and Advertising
Job Location
Maadi, Cairo, Egypt
Working Hours
8 Hours
Date posted
June 4, 2025
Valid through
July 5, 2025
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