MILESTONES
15
Collection Centers
1200
Plastic Collector
4115
Tons of PlasticCollected
7
Communities
Al Mansheya-Al Khosous-Al Manakh-Nuweiba
3
Beach Cleanups
Portsaid-Balteem-Alexanderia
1
Exhibition
Development & Construction
In partnership with Henkel, Plastic Bank expanded their recycling ecosystem in Egypt by opening collection centers around Egypt. Plastic Bank’s collection centers provide a healthy environment for plastic collection, exchange, and filtration.
3KG supports with the interior/exterior branded design of the collection centers along with safety measures installation and enhancement.
SCOUTING/DESIGN/URBAN DEVELOPMENT/SAFETY MEASUREMENTS/DOCUMENTATION
Digital Media Strategyand Management
Plastic Bank is a global company with branches in different coastal communities across the world.
It must be ensured that Plastic Bank Egypt social media profiles follow the global company’s guidelines yet, sets well with the local tonality spectrum of our target audience.
Activation
As part of their activations, Plastic Bank organize periodic beach cleanups to engage the local community, raise awareness of the importance of plastic recycling, and stop plastic from reaching the seas.
Script Writing and Storyboard
From the moment of the brief, 3KG process starts with the ideation, storyboard, and scriptwriting for the required video production. We use agile project management to ensure the client feedback is considered in each step of the project.
Video Production & PhotographyÂ
Plastic Bank raise awareness of the economical, social, and environmental impact of a proper plastic recycling ecosystem. We use storytelling to deliver the message and get the word out through high quality produced media, either photography or videography.
INTERIOR BRANDING
OFFICE BRANDING STRATEGY
WALL CANVAS
INTERIOR BRANDED DECOR
Our Goal, Loud and Clear
Hello Visitors, We’re Plastic Bank
Free Room
WORK, CHAT AND COFFEE
Concept
A free space for staying away from the desk, it could be just for a coffee, chatting with a colleague, finishing that email or brainstorming.
Visual
What would be more suitable than the chemical formula of the polyethylene, It has a hexagon (like a beehive) and many corners to fit more people, more equipment and social distancing
FREE ROOM
WORK, CHAT AND COFFEE
Branded Material & Products
Plastic Bank uses a range of different branded material in different formats. Example: giveaways to beach cleanup volunteers, and plastic collectors – flags/t-shirts/collection baskets,..etc
Plastic Bank also aspire to create products from plastic waste as a way to promote plastic recycling.
Giveaways & Printing
APPAREL PRINTING
(CAPS -T SHIRTS -VESTS)
BOTTLES /FLAGS /MUGS
BRANDED VEHICLES
BRANDED COLLECTING BAG
NOTEBOOKS AND STATIONARY
Product Design
RESEARCH
IDEATION
DESIGN & DEMO
TEST RUN
FINAL PRODUCT
You Can Fix It A Giveaway Reminder
Concept
Plastic bank wanted to have a product or a giveaway to remind people of their responsibility when the are being part of the plastic waste issue but also make them part of the solution and show how plastic recycling is achievable and worth it.
Visual
Our main goal was to create a recycled product that people can use and relate to by using a daily consumed products and brands and make it last and used for long time to act like a gentle reminder of plastic bank goals and vision.
Recycled Decoration
Showing The Potential of Recycling
