JERA

Rasha and Jermine started to create their new line of products and teamed up to deliver beautiful handmade add ons for homes, chalets, offices, etc. but still, they were able to create pieces that will make you engage with them, you can use them however you like and place them wherever you feel they would fit, it’s a difficult equation, but it’s actually happening.

Their new products are made of earthy, natural, or common materials or colors, that’s why you’d think they look and feel familiar.

ClientJERAServicesBranding and NamingYear2021Linkwww.instagram.com

JERA

About Brand

Rasha and Jermine started to create their new line of products and teamed up to deliver beautiful handmade add ons for homes, chalets, offices, etc. but still, they were able to create pieces that will make you engage with them, you can use them however you like and place them wherever you feel they would fit, it’s a difficult equation, but it’s actually happening.

Their new products are made of earthy, natural, or common materials or colors, that’s why you’d think they look and feel familiar.

The Research

Market Colors

These are the main colors used in the field


Inspiration

Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings and more.

Color Variations


Logo Misusage


The consistent visual presentation of the logo will maximize the sustainability of a strong brand. The following are examples of incorrect usage for the vertical lockup. Following these guidelines will ensure the consistency and the distinctive visual expression of the brand.

Do not change the logo ratio

Do not outline the logo

Do not rotate the logo

Do not change the logo thickness

Do not change the logo colors

Do not stretch the logo

Word Mark

Jera is the conventional name of the j-rune of the Elder Futhark, from a reconstructed Common Germanic stem *jera-[1] meaning “harvest, (good) year”.

Je

Jermine (CO-Founder) intiative letters

ra

Rasha (CO-Founder) intiative letters

Sizes & Proportions

The x equals the space between the lines of the E and R, it is the standard reference for all the dimensions of the logo.

Brand Colors

Use the given color codes for the best results representing JERA.

Ocean Sky

RGB #93B7BE
CMYK #93b7bd

Olive Grey

RGB #8A806D
CMYK #89806c

Beige

RGB #D1CABA
CMYK #d0c9b9

Letter Head

This slide displays the implementation of the previous design.

Business Cards & Envelope

This slide displays the implementation of the previous design.

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Headquarter

Street 11, Maadi as Sarayat Al Gharbeyah, Maadi, Cairo Governorate 11728

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